An Impassioned Plea To Make Twitter The Focal Point Of Your Entire Life

 

Just kidding!

Lets get real here – you don't REALLY care about twitter.

OK maybe that's a weird thing for someone who is supposed to be trying to "sell" you on twitter to say.

But the truth is, you're not really here because you care about twitter itself. Twitter is just a means to an end.

At the end of the day you want what we all want: to grow your business.

And I know from experience that twitter (believe it or not!) can do just that. Not only can twitter do it, it's actually the most powerful marketing tool available today.

Skeptical?  Hear Me Out.

You came to this page because you have some interest in using twitter, right? You keep hearing that every business should be on twitter, but you don't quite get how it could work for you. Maybe you tried it out and nothing has happened, or maybe you've been working up your nerve to jump in, or trying to decide if it would be a waste of time.

Let me tell you a story – I met a woman the other day who told me something that I hear a lot: "I just don't get how it could help my business to sit around telling everyone what I had for breakfast!"

This always makes me laugh, and it's not untrue! People do sometimes talk about what they had for breakfast on twitter. People make all types of small talk on twitter such as:

Yup, this is all "boring" small talk!

But if you were a virtual assistant, resort in Mexico, quickbooks advisor, local Italian restaurant, direct response marketing consultant, or Reed college these tweets wouldn't be so boring would they?

In fact, you could do a search for these types of messages (and even limit that search to your local area) to find people who are actively seeking out what you sell.

Hmmmm. This is getting interesting!

There's another layer of small talk as well.

So in response to this woman, I asked her "so you think small talk like what people had for breakfast is boring huh?"

"Yes" she said, "who cares about that!"

I got a sly smile on my face.

"Do you remember what we talked about before I told you what I did for a living?" I asked.

"Well . . . " she muttered, trying to remember, "I think I asked you what part of town you live in. Then we talked about how my aunt used to live over there and how much she liked the area. Oh and I asked if you'd ever been to that Thai place that was her favorite."

As I smiled at her she started to understand what I was getting at, and she interupped herself before I even had to say a word -

"Wow, when you put it that way it sounds like really boring small talk huh? Kind of like talking about what you had for breakfast?" she laughed.

Small talk is part of how humans communicate with other humans. Yes, at first it feels odd when you're doing it on the internet. 

But when you truly understand that all you have to do to promote on twitter is chat with other real live people just like you, your whole mindset shifts about marketing online.

"Making small talk" on twitter is the most highly leveraged way to talk to thousands of people at once, AND to instantly jump in on conversations pertaining to your business. (By the way, "butting in" on these types of conversations isn't considered weird on twitter, it's expected!)

It's Kind of Like Having Super-Sonic Hearing

Imagine if your little ears perked up everytime someone on the planet said "quickbooks" or "scuba diving", or whatever it is that your business does. Whenever someone in Aruba diving said "scuba diving" you heard it and picked up the phone and to offer them a discount on your latest diving accessories. 

That's what we're doing on Twitter!

And even better that's what twitter was created for! The truth isn't even if you DID have supersonic hearing, if you actually picked up the phone that person would be completed freaked out right? In the real world it is slightly scary to have companies calling us with promotions after they hear our private conversations – but not on twitter! This is your unfair advantage. 

And That's Why So Many People Are Massively Screwing This Up

Yup, most people are totally screwing this twitter thing up. Was that straight up enough for ya?

Like I said, twitter is just talking to people. BUT twitter is also a fundamentally new and different space where new rules apply. 

It is OK to ask someone a question you've never spoken with before? Do you need to thank every follower? Do you need to follow back everyone who follows you? What is too much selling on twitter? What is not enough? Who should you follow? What is considered rude? What is considered normal? How much should you talk about your business? How much should you talk about your personal life? What is too personal? Why do people unfollow you? Why do people follow you? How do you get them to visit your website? How do you get them to actually BUY something?

The way most people figure out these questions is by spending six months immersed in twitter before they finally learn by trial and error what works or what doesn't. You're going to have to spend hours a day to do that, and you'll embarrass yourself a LOT in the beginning! Perhaps you have already experienced this.

But once you know the "rules" of the game, AND the tested strategies that just plain work for selling and marketing on twitter, everything changes.

I'll Say It – Twitter Is Cool!

Twitter is cool because it puts a global audience at your fingertips. 

Twitter is cool because it's my favorite price – FUH-REE! 

Twitter is cool because it allows you to talk to ANYONE, even big names and celebrities instead of only those who have agreed to be "friends" like on facebook. 

Twitter is cool because it can be automated and scheduled in advance. 

Twitter is cool because "retweeting", or repeating someone else's message to your list is a built-in feature that spreads your marketing messages like wildfire. 

Twitter is cool because you can share pictures and video. 

Twitter is cool because it puts your "know like and trust" quotient on fast-forward. 

Twitter is cool because tons of reporters and other media people are there, looking for experts and stories. 

Twitter is cool because you can use it to fill webinars, calls, and online classes. (Or events, workshops, and offline classes.)

Twitter is cool because everyone who follows you has RAISED THEIR HAND to learn more about your business. 

Twitter is cool because the frequency allows you to build strong relationships very quickly. 

Twitter is cool because it has fine-tuned search features (that most people don't know about) to hone in on just the tweets that are relevant to you. 

Twitter is cool because you choose exactly who you want to follow, taking the spam out of sight and out of mind. 

Twitter is cool because a full third of my website's traffic (and resulting sales) come from twitter and you can do the same.

Twitter is cool because it makes it easy to stay "top of mind" for thousands of people at once with a few short messages. 

If You Want To Harness This Power For YOUR Business, Here's What to Do Next . . .

You're about to receive access to a private website containing everything you need to become a TweetMaster! This is NOT a cheapo ebook with some outdated information. To be frank, my philosophy is I don't bother with something unless I can deliver every component that you need to succeed. My programs may not be the cheapest, but they're well known for being the best information AND the highest quality. This is no exception. 

The main training is delivered in four 90-minute videos that take you inside my own twitter account as well as my favorite free tools (like TweetDeck and Hootsuite). Each video is accompanied by complete text transcripts as well as audio, video, and slide downloads. 

PLUS each session includes links to additional training videos, useful free tools, examples, and anything else you might need. The four sessions are:

• One: Beyond The Basics of the Tweet
• Two: Maximizing Twitter Time (includes in-depth tutorials on TweetDeck and Hootsuite)
• Three: Twit-iquette and Twitter Culture
• Four: Sales & Promotion

We don't ship this program in a box because twitter is constantly changing. The interactive website format allows me to make updates on the fly to keep everything up to date and to keep YOU informed on the twitter changes that will affect your small business.

When you think about how much you would pay to have a professional social media consultant at your beck and call the one-time fee for this program starts lookin' REAL good!

Oh, and did I mention that you get lifetime updates for free?

OK, How much? (AKA Stop wasting your marketing money!)

There are many ways you can market your business online.

One of the most popular is "pay per click" or PPC – those ads that shows up on the sidebar of google. 

The problem with this type of advertising is the minute you turn the money off, the traffic goes away as well. It's there when you pay up, but completely gone when you don't.

I don't know about you, but I prefer methods that stick around! Especially in when I'm on a budget, I want to make investments in my business that will last and keep on building and building.

When you learn twitter, there's an investment up-front but after that all of your leads and traffic aren't going to cost you a dime.

FREE LEADS. FREE TRAFFIC.

(OK, sorry about that, just had to shout for a minute because it's a fact about twitter that most people completely take for granted!)

Any kind of paid online marketing is going to cost you at least around $500/month (that's $6,000 each year) for the most MINIMUM level of results, and those results disappear the second you turn off the cash faucet!

To join me inside Your Backstage Pass to Twitter, however . . 

is only one payment of $297. With nothing more to pay, ever. 

PLUS – if you don't like it you don't pay for it. 

I don't create this stuff for fun, yo! I create it so that YOU can leverage twitter to make money in your business. If don't think this is the most kick-ass twitter training that exists on the planet, just let us know within 30 days of purchase and we'll send you a full refund ASAP. No weird hoops to jump through or guilt trips, I promise. 

So, what's your excuse now huh? If you don't like it, you don't pay for it! It is that simple my friend.

One Last Thing . . .

Before we part, let's have a little truth talk. 

I have a feeling that I know where you're at right now (because I've been there too). You KNOW that your business could be farther along than it is. You have a big vision, and you're just not reaching enough people to bring that vision to life. Things are OK but you know it's time to step it up. 

Business is hard work. I'm not saying that twitter is going to solve every problem.

BUT – I do know this for sure: you can't just keep doing more of the same and expect different results. 

If you have a feeling that twitter could make a change for you, why not join me inside Your Backstage Pass to Twitter right now. Who knows? A year from now you could be in a totally different place. (It happened for me!) And I have to tell ya, I would LOVE to help be a part of what got you there.

So here's to you and YOUR big success! I'll see you inside Your Backstage Pass to Twitter!

- Laura Roeder

 

 

P.S. Wanna know what other cool peeps who've been through this course said? Read on below!