Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes)
Do any of these sound like you?
1. You Have a Single-Minded Focus on Creating Value
2. You Avoid Talking About What You Had For Breakfast
3. You’re Looking For Customers
4. You’re Treating Twitter Like A Gumball Machine
5. You Have Yourself Roped Off In The VIP Area
Believe it or not, these five items are major MISTAKES I see entrepreneurs making on twitter every day. To be honest with you I usually keep my mouth shut when I see people doling out terrible twitter advice – but it’s gotten to be more than I can take! Some of the most common "wisdom" like providing value is not only misguided but detrimental to your reputation.
To see why these mistakes could be making you useless on twitter (and what to do instead), click here to read this 7 page report.
P.S. Sorry for the comment weirdness, we had a little bug that made all the tweets appear as comments.











February 1st, 2010 at 3:53 pm
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 1st, 2010 at 4:01 pm
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 1st, 2010 at 4:01 pm
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 1st, 2010 at 4:07 pm
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 1st, 2010 at 4:15 pm
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 1st, 2010 at 4:27 pm
Great tips->RT @AmyPorterfield Why Being an “Expert” is Making U Useless on Twitter (5 Well-Meaning Mistakes) fr: @lkr http://bit.ly/dvEq9I
February 1st, 2010 at 4:33 pm
Why Being an “Expert” is Making You Useless on Twitter (5 Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I <=–Go Miss Laura. :^)
February 1st, 2010 at 4:33 pm
New: Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) http://bit.ly/dvEq9I
February 1st, 2010 at 4:37 pm
@rmphotography RT @lkr: New: Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) http://bit.ly/dvEq9I
February 1st, 2010 at 4:38 pm
Love this! RT @lkr New: Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) http://bit.ly/dvEq9I
February 1st, 2010 at 4:52 pm
Laura, you are riding the new wave of business like a surfer on the crest. You are showing us a new model for interacting with the purpose of growing our business.
Thanks for the ongoing inspiration!
Looking forward to working with you one-on-one again soon
with joy
Laura
February 1st, 2010 at 5:00 pm
Thanks Laura – very interesting.
“I see a lot of business owners sign up for twitter then
get frustrated when they don’t see an immediate spike in sales.”
This is a good point.
Here’s another way of looking at the “investment” a small business can make in using Twitter: We launched our business in September (2009) and in the first three months over 5% of new (not repeat) visits to our website came via Twitter. So for a few minutes time each day we have been rewarded by hundreds of new visitors – and that figure can only grow. That’s a good ROI.
Thanks again.
Andrew (@propertypr)
February 1st, 2010 at 5:09 pm
Awesome as always @lkr Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 1st, 2010 at 5:41 pm
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I Love this!
February 1st, 2010 at 5:45 pm
@lkr Enjoyed reading your report: Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) http://bit.ly/dvEq9I
February 1st, 2010 at 5:49 pm
Via @EvangelistaLA Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 1st, 2010 at 5:56 pm
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 1st, 2010 at 6:01 pm
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 1st, 2010 at 6:10 pm
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I Great info!
February 1st, 2010 at 6:13 pm
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 1st, 2010 at 6:21 pm
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 1st, 2010 at 6:41 pm
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 1st, 2010 at 7:15 pm
freaking exactly. RT @lkr New: Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) http://bit.ly/dvEq9I
February 1st, 2010 at 7:21 pm
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 1st, 2010 at 7:22 pm
Had ham 4 breakfast. You? RT @lkr New: Why Being an “Expert” is Making You Useless on Twitter (5 Well-Meaning Mistakes) http://bit.ly/dvEq9I
February 1st, 2010 at 7:47 pm
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 1st, 2010 at 7:47 pm
clear and to the point RT @lkr New: Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) http://bit.ly/dvEq9I
February 1st, 2010 at 7:48 pm
More brilliance today! RT @ltr New: Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) http://bit.ly/dvEq9I
February 1st, 2010 at 8:20 pm
Great read: RT @lkr Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) http://bit.ly/dvEq9I
February 1st, 2010 at 8:31 pm
Great info. RT @lkr New: Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) http://bit.ly/dvEq9I
February 1st, 2010 at 8:49 pm
Sterke Tweet tips Via@Aartjan@lk: Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) http://bit.ly/dvEq9I
February 1st, 2010 at 8:57 pm
[...] This week I’m all over the internet – here’s the scoop! First of all, check out the free report I just released – Why Being an “Expert” is Making You Useless on Twitter [...]
February 1st, 2010 at 9:19 pm
Laura this is awesome.
If I wasn’t jetlagged out of my mind in London and getting up at 5:45 to start client work I’d be leaving you a really fantastic detailed juicy comment.
Continue to rock my friend.
You add a lot of value!
February 1st, 2010 at 9:21 pm
Have enjoyed your site very much and benefited from the information. Many thanks!
February 1st, 2010 at 9:46 pm
@VrijbuiterNL Dit=goed leesvoer! Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) http://bit.ly/dvEq9I
February 1st, 2010 at 10:18 pm
Excellent content and smart, intuitive actions on here. Well done!
February 1st, 2010 at 11:27 pm
Great report, but come on – a “click here” link? I expected much better from you
You could change the end of the sentence (and the entire link) to “get this free 7-page report” and it would not only look better and provide those with accessibility issues a better understanding of the link, but it would also provide some context for search engines to pick up on.
February 1st, 2010 at 11:55 pm
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 2nd, 2010 at 12:24 am
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 2nd, 2010 at 12:28 am
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 2nd, 2010 at 1:23 am
great report laura, ime no one really cares about my tweets anyways so as long as one other person is checking out what i have to say then i’m happy, that’s where the @ replies and conversations make sense, when you reply to someone else’s tweets you are showing them that you care, “everyone is broadcasting but no one is listening”
February 2nd, 2010 at 2:24 am
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 2nd, 2010 at 5:39 am
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 2nd, 2010 at 5:55 am
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 2nd, 2010 at 7:14 am
Hi how are you i really liked this.
February 2nd, 2010 at 9:23 am
I love your blog posts. Keep me posted ? how often u update your page?
February 2nd, 2010 at 10:16 am
I love your blog posts. Keep me posted ? how often u update your page?
February 2nd, 2010 at 5:23 pm
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 2nd, 2010 at 5:45 pm
@yourofficeannex have fun! make connections! i found this really helpful http://bit.ly/dvEq9I
February 2nd, 2010 at 7:46 pm
Wow! This is so true.
Most of those “experts” and “gurus” on twitter just make me think of those sleazy insurance salesmen that only care about the buck.
Preach on Laura.
By the way – I had a bowl of cinnamon raisin granola and some really bad coffee for breakfast :•]
February 2nd, 2010 at 8:28 pm
Reading @lkr‘s Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) http://bit.ly/dvEq9I
February 2nd, 2010 at 8:34 pm
Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) http://bit.ly/dvEq9I
February 2nd, 2010 at 8:40 pm
Reading @lkr‘s Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) http://bit.ly/dvEq9I
February 3rd, 2010 at 3:47 am
WOW,superb!!!! well done laura. i’m totally switched onto your vibe now. bless u!
February 3rd, 2010 at 7:03 am
Excellent quality go read Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 3rd, 2010 at 7:13 am
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 3rd, 2010 at 7:58 am
Most of the comments on this very blog aren’t even written by people! It creates a very robotic and uncozy feel. But you people love twitter so much you can’t see clearly anymore! Btw, I only stumbled on this site via clicking link to link as I search out the self-important people of this industry, the self proclaimed ‘experts’ in digital and social lifestyle.. whatever the @#$% that means.
February 3rd, 2010 at 8:10 am
All you ego bloated social entrepreneurs, running your quaint little websites via wordpress themes… i wonder how many of you actually generate a full time income doing that, or if you work during the day for someone else. I know a lot of people have a day job and run their business part time, but what gets me with some of you is that you all come across as being full of yourselves. Just look at the web site of the person who write this article (the 5 reasons pulled out of her imaginary hat). I love watching you all trying to impress each other! Just goes to show how much of a time wasting tool twitter really is…. from all the time it takes to write your blogs and tweets and facebok entries, it’s a miracle you have time to do any real work.
February 3rd, 2010 at 10:09 am
[...] 2 Likes Your Backstage Pass to Twitter » Blog Archive » Why Being an “Expert” is Ma… 2 Likes Ongoing List of Social Media Marketing Efforts and Social Networks and [...]
February 3rd, 2010 at 2:43 pm
Learning “Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes)” by @lkr http://bit.ly/dvEq9I
February 3rd, 2010 at 3:50 pm
You’re bang on as usual.
February 3rd, 2010 at 4:15 pm
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 3rd, 2010 at 4:34 pm
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 3rd, 2010 at 4:48 pm
I just love your weblog! Very nice post! Still you can do many things to improve it.
February 3rd, 2010 at 5:22 pm
Laura… Your 5 well-meaning mistakes are right on. Thanks for sharing tips with old guys like me about this new media reality we are entering. You are a well-informed social media user and I enjoy learning from you. Thanks for the invite to your Feb 11th webinar. …Howard
February 3rd, 2010 at 8:59 pm
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 3rd, 2010 at 9:22 pm
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 3rd, 2010 at 9:24 pm
@lkr I had peanut butter toast for breakfast – you? Thanks for the awesome “backstage pass” to Twitter. http://bit.ly/dvEq9I
February 3rd, 2010 at 9:28 pm
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 3rd, 2010 at 9:38 pm
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 3rd, 2010 at 9:38 pm
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 3rd, 2010 at 10:10 pm
Great article. RT @RiverFork: Why Being an “Expert” is Making You Useless on Twitter (5 Well-Meaning Mistakes) via @lkr http://bit.ly/dvEq9I
February 3rd, 2010 at 11:03 pm
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 4th, 2010 at 1:02 am
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I (Great laura!)
February 4th, 2010 at 1:29 am
RT@melaniward Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 4th, 2010 at 1:32 am
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 4th, 2010 at 2:36 am
@lkr you’re welcome – loved it. Best part was your comparison to networking event. You nailed it:) http://bit.ly/dvEq9I
February 4th, 2010 at 2:43 am
Luv this post on twitter pitfalls. RT @melaniward: @lkr Best part was your comparison to networking event. U nailed it:http://bit.ly/dvEq9I
February 4th, 2010 at 3:55 am
Reading ‘Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes)’ (via @stevennoreyko) http://bit.ly/dvEq9I
February 4th, 2010 at 2:30 am
I couldn't agree more, so many people are using twitter to directly sell stuff. People can see that coming a mile away and typically run for the hills.
February 4th, 2010 at 8:56 am
[...] was reading an article by the sassy Laura Roeder about remembering to be human on Twitter… and it certainly applies to your webbish type [...]
February 5th, 2010 at 7:01 pm
Good post on twitter mistakes to avoid http://tinyurl.com/yz5v7ns
February 5th, 2010 at 7:31 pm
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 5th, 2010 at 8:44 pm
Thanks, Laura! Very helpful
February 6th, 2010 at 4:05 pm
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 6th, 2010 at 4:07 pm
Think there might be something in this, is def the conversations that i enjoy on Twitter!
John Wilson
http://www.onlinevents.co.uk
http://www.wilsoncounselling.co.uk
February 7th, 2010 at 1:12 am
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
February 7th, 2010 at 4:15 pm
I love your no-bull, easy-to-digest approach to explaining this stuff. Refreshing, Laura!
February 11th, 2010 at 3:46 am
Laura,
As if on command you show up in my inbox via Marie Forleo. I've been asking the big U… tell me about Twitter. What, when, why and how? This was GREAT! I tweeted right away about the mythbuster episode that I am watching while I read your fabulous, straightforward report. It felt so good as I am guilty of inspirational quoting to death! gagging myself – not anymore. I do it on FB too. I can feel my nose descending! I like it REAL so your report spoke directly to my sensibilities!
Thank you
Shannon Iris
March 10th, 2010 at 10:22 pm
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
March 24th, 2010 at 7:08 pm
Reading Why Being an “Expert” is Making You Useless on Twitter (Five Well-Meaning Mistakes) from @lkr http://bit.ly/dvEq9I
June 11th, 2010 at 2:56 pm
C’est l’été, Blog au ralenti
http://www.discount-louis-vuitton.com